Writing on building purpose-led businesses — extracts from a book in progress, and notes from thirty years of doing the unreasonable thing on purpose.
Essay
All Good’s Bad Wrap
Five and a half thousand days to take the plastic tape off a Fairtrade banana. The constraint, it turned out, was the answer.
All Good · Jun 2026
Op-Ed
Valuing Design
Design built more than ten billion dollars of value for New Zealand — then forgot to say so.
BusinessDesk · May 2026
Op-Ed
New Zealand’s Billion-Dollar Bet Against the Future
Despite every effort to stop it, the clean energy transition is winning — so why is the government betting against it?
The Post · Mar 2026