Writing on building purpose-led businesses — extracts from a book in progress, and notes from thirty years of doing the unreasonable thing on purpose.
Op-Ed
Valuing Design
Design built more than ten billion dollars of value for New Zealand — then forgot to say so.
BusinessDesk · May 2026
Op-Ed
New Zealand’s Billion-Dollar Bet Against the Future
Despite every effort to stop it, the clean energy transition is winning — so why is the government betting against it?
The Post · Mar 2026
Extract
Jump
The Powershop story — committing to the leap before you can see the landing.
See Different
Extract
The Honest Can
Karma Cola, and the argument that the package can carry the whole conscience of a brand.
Soon
Essay
What Purpose Is Not
Why "good for the world" so often looks pious — and what to do instead.
Soon
Notebook
On the Grudge Purchase
Short notes on categories that have decided, on your behalf, that you don't care.
Soon