Flavour Bombs

The Flavour Bombs range was the first sparkling water line All Good Beverages produced after Karma Cola, Gingerella and Lemmy Lemonade had built the brand. The brief sounded straightforward: distinguish a new range on an already-crowded shelf. The answer was unusual.

The design decision was to make flavour visible before it was tasted. Three moves carried it.

Typography that is the flavour. Each bottle's lettering was a hand-drawn argument. White Grapefruit's script had botanical curls and citrus tendrils. Black Currant felt older-world and woven. Blood Orange rounder and juicier. Bitter Lemon slightly tighter and more upright. Same script family, five different personalities. Each one prepared the palate before the first sip.

Colour as flavour chord. Each bottle became a chromatic signature — lime-green for white grapefruit, deep red for red grapefruit, peach-orange for blood orange, magenta for black currant, lemon-yellow for bitter lemon. Cap, liquid and background tuned to the same chord. Visible at arm's length on a shelf. Instantly differentiable across the range without reading a single word.

Shape as honesty. A pear-silhouette clear-glass bottle, vintage brown crown cap. The unfiltered liquid was the visual — the drink looked like fruit, not chemistry. The bottle was a craft signal, not an industrial one.

Editorial — needs your fill: the "what went wrong commercially" specifics. The hook line promises this answer and the page is incomplete without it. Two or three honest paragraphs on what the market actually did, why the strategy mis-fired, and what you'd do differently. This is the part of the story that distinguishes it from a portfolio entry.

What held, even after the commercial result, was the design argument: in a category where the liquid is functionally undifferentiated, the design carries the conviction. Flavour Bombs treated typography, colour and shape as the primary product. The taste was the proof, not the pitch.